About Us

Simplida™ - So You Can! - Financial Wellness Solutions

Our Mission

Simplida™ was born to inspire and share simple ideas about financial wellness and how to achieve financial independence.

Home Ownership & Entrepreneurship/Business Ownership are proven mechanisms for building wealth and climbing the social & economic ladder and we devote quite a lot of attention to these topics.

Meet the Team

Simplida™ Founders

Dino Alexander

Dino Alexander

Co-Founder & CEO

Executive, New York State Licensed Real Estate Broker, and Chief Executive Officer at the Duncan Avenue Group, Expert in Economics, Dino has a vast understanding of real estate, high-end fashion, retail & construction industries.

Dino is a proud founder of numerous real estate & construction start-ups and is eager to share his entrepreneurship experience through Simplida platform.

Maxwell Alexander

Maxwell Alexander

Co-Founder & CDO

Designer, Art Director and World Class Branding Expert, Maxwell has developed brand & design strategies for hundreds of companies all around the World, ranging from technology startups, wellness & fitness brands, to Fortune 500 companies and globally renowned non-profit organizations and government agencies. He is a proud alumnus of the Fashion Institute of Technology (Master of Arts) and School of Visual Arts (Bachelor of Fine Arts).